How SpyCloud Transformed Revenue Operations and Forecasting with Kluster
SpyCloud enhanced forecast accuracy, empowered strategic decision-making, and strengthened its ability to drive performance at both the operational and board levels.
The Results
Real-time access to key metrics
Instant access to key metrics like AOV and win rates enables fast, focused decision-making.
Sharper forecast accuracy
Tracked rep forecasts to spot patterns of optimism or caution, identifying discrepancies early.
Stronger board reporting
Improved visibility by tracking forecast changes throughout the quarter.
About SpyCloud
SpyCloud disrupts cybercrime by automating identity threat protection for over 4 billion employee and consumer accounts. Their focus is on making darknet data actionable to protect businesses from cyberattacks, safeguard identities, and streamline cybercrime investigations. Customers worldwide – including more than half of the Fortune 10 – rely on SpyCloud to prevent identity-based attacks like ransomware, account takeover, session hijacking, and online fraud.
The Challenge
SpyCloud, amid rapid growth, needed real-time data insights to support timely decisions. Before Kluster, the team relied on manual Salesforce data extraction, a slow process that took days and lacked flexibility for deeper analysis.
Here were of the challenges they faced:
Time-consuming data processing
The process of pulling data manually was too slow, making it difficult to answer real-time questions in meetings or board discussions.
Inefficient forecasting methodology
The management-level roll-up forecasting didn't allow for double-clicking into individual forecasts, leading to missed insights and less accurate forecasts.
Lack of forecasting transparency
The team relied on spreadsheet-based forecasts, but this approach lacked visibility into individual rep forecasts, making it hard to track progress and coaching opportunities.
Pipeline Snapshotting
"Pipeline Snapshotting has transformed how we track pipeline performance. We can now easily compare starting pipeline to what actually closes, giving us a clear view of how deals progress throughout the quarter. This level of visibility helps us provide more accurate updates to the board and adjust strategies earlier."
Leah Burk - Senior Vice President, Global Revenue Operations, SpyCloud
The Solution
SpyCloud turned to Kluster to automate and streamline its revenue operations and forecasting processes. The solution provided immediate access to data, more accurate forecasting, and enhanced flexibility.
Real-time data access
Kluster replaced guesswork with reliable, data-driven forecasts that leadership could trust.
Enhanced reporting
Kluster enabled historical pipeline tracking, offering deeper insights for board-level reporting.
Accurate, data-driven forecasting
Kluster replaced guesswork with reliable, data-driven forecasts that leadership could trust.
Scalable flexibility
The platform’s adaptability allowed SpyCloud to adjust forecasts based on evolving business needs and market conditions.
The Results
Since implementing Kluster, SpyCloud has seen significant improvements in its operations:
Real-time access to key metrics
SpyCloud now has real-time access to key metrics like win rates and deal cycles at any time. This means meetings are more focused on what needs to be done, with questions getting answered quickly, freeing up time to act on the insights rather than search for them.
Enhanced board reporting with pipeline snapshotting
Kluster’s snapshot feature lets SpyCloud track pipeline changes throughout the quarter. They can easily see how much of the starting pipeline closes, what gets pushed, and what drops off. This historical view helps them make better decisions about where to focus efforts to improve close rates.
Improved forecast accuracy and coaching
With Kluster, SpyCloud can now track individual forecasts and see how they change over time. This makes it easier to identify which reps are over- or underestimating, allowing managers to provide better coaching.
Strategic flexibility and adaptability
With Kluster’s flexible forecasting, SpyCloud can quickly adjust projections as market conditions change. Whether launching new products or dealing with shifts in deal size, they can easily update their forecasts, ensuring they stay accurate and relevant even as the business evolves.