How Forecasting Clarity Fuels Hypergrowth at DeepL
DeepL faced a familiar executive challenge: knowing where growth was coming from, and where it was stalling. That's why they deployed Kluster, to turn raw pipeline data into a strategic advantage.
“Kluster is the analytics and insights you need to run your business, the kind you never thought possible, delivered in an interface that exceeds expectations.”
Steve Rotter, CMO, DeepL
About DeepL
DeepL is a global communications platform powered by Language AI. Since 2017, they’ve been on a mission to break down language barriers. Today, they enable over 100,000 businesses and, empower millions of individuals around the world.
The Results
Forecast accuracy transformed into actionable insight
Increased pipeline visibility across quarters
Enhanced investor confidence through data-backed growth planning
The Challenge
DeepL faced a familiar executive challenge: knowing where growth was coming from, and where it was stalling.
Despite massive traction, traditional CRM and marketing tools couldn’t surface a reliable view of pipeline health, conversion dynamics, or revenue risk. For a hypergrowth company, that lack of clarity threatened alignment, planning, and investor confidence.
The Challenge
Before implementing Kluster, Sedna struggled with:
Inaccurate forecasts
Early forecasts were only 30% accurate, resulting in an end of quarter scramble and unreliable financial planning.
Limited visibility
Leadership lacked an early warning system to track slipping deals and relied on self reporting from sales representatives forecasts, which were difficult to challenge. This was made more difficult by the fact that we were still developing our discipline around sales processes.
End-of-quarter bottlenecks
The majority of deals were closing in the last week, making it difficult to track progress or make adjustments throughout the quarter.
Manual processes
Sedna had no efficient way to inspect and evaluate critical deals throughout the quarter, limiting their ability to make informed decisions.
Top 3 Reasons Why Sedna Recommends Kluster
- Reliable forecasting: “Kluster gave us the accuracy we needed to trust our forecasts and make smarter decisions.”
- Early warning system: “Tracking deal health and using Kluster’s pacing tools has given us invaluable early warnings throughout the quarter.”
- Early warning system: “Kluster helped align sales and finance, improving visibility and making forecasting a more collaborative process.”
The Solution
DeepL deployed Kluster to turn raw pipeline data into a strategic advantage.
Kluster delivered real-time forecasting and funnel analytics through an intuitive interface, allowing revenue leaders to align on weekly targets, model future growth, and plan hiring and investment with confidence. From top-of-funnel to closed-won, every motion became measurable and actionable.
Real-time forecasting
Kluster surfaced pipeline coverage and conversion trends weekly, enabling proactive decision-making.
Cross-functional alignment
Sales and marketing worked from the same data set, improving coordination and accountability.
Future-focused planning
DeepL used Kluster to model pipeline needs across quarters, informing SDR hiring and campaign strategy.
Funnel visibility
The team identified where deals stalled and took targeted action to improve mid-funnel performance.
Intuitive interface
Kluster’s user experience made it easy to explore data without running complex reports, accelerating time-to-insight.
The Impact
Since implementing Kluster, DeepL has seen significant improvements in its operations:
Faster, smarter decisions
The leadership team used Kluster to assess pipeline health, model SDR needs, and guide global campaign investments.
Forecasting became proactive
Kluster enabled DeepL to predict and plan multiple quarters ahead, not just react to the current quarter.
Boardroom-ready insights
Executives gained the confidence to communicate growth plans backed by real-time data, not assumptions.
Clear funnel diagnostics
Conversion bottlenecks were identified and addressed, speeding up sales velocity.
"Kluster gives us the lens to plan for critical decisions, from headcount to marketing investment, with real confidence. It’s become essential to how we operate."
Steve Rotter, CMO, DeepL
Find out what you can accomplish with Kluster
