Sales operations is in a state of evolution. As it adapts and finds its feet,a key question is: how do we measure success in this role and how is the sales operations department held accountable? We asked sales operations leaders how they measure success in their roles. Julian Harris, Senior Manager of Corporate development and... Continue Reading →

Kluster's Co-Founder and CCO, Rory Brown dispels the forecasting accuracy myth and presents three forecasting models to help you make revenue-defining decisions. Watch the video or read the transcript below. https://www.youtube.com/watch?v=3wuN_mAocjM Today on Klog, we're going to talk about the forecasting accuracy myth. Time, as we know, is constant. But forecasting accuracy can only happen... Continue Reading →

Even the best sales operations leaders can’t do their jobs effectively without good quality data. Analysis, reports and dashboards are only as useful as the data behind them. And since it’s the salespeople who input that data into the CRM, any good sales ops leader will do all they can to ensure a) the right... Continue Reading →

Like any other role, sales operations has its best and worst parts. And what gets each sales ops leader out of bed in the morning is highly subjective. Some might daydream about technology on their way to work, while the mere mention of a sales tech stack might make others wish they were back in... Continue Reading →

Sales is often described as being part art and part science. Successful sales organisations run on that finely tuned partnership between sales leaders and sales operations. It’s a delicate balance, however, and bad relationships, miscommunication and lack of alignment all threaten to rock the boat. We spoke to our community of top sales operations professionals... Continue Reading →

Sales operations is the function everyone relies on to build smooth processes, bridge the gaps between sales and other departments, and generally keep the sales machine ticking over as efficiently as possible. But with that comes challenges. Most sales operations leaders will have experienced a torrent of multiple requests all before 9am, or will have... Continue Reading →

All good sales operations leaders know that the first step to building out a smart tech stack is identifying areas in the sales process that need attention. Once you’ve identified those areas, then comes the fun part – choosing a shiny new sales tool. But once the initial excitement wears off, the task of evaluating... Continue Reading →

Congratulations! You’ve landed a new sales operations role. Now comes the fun part – reviewing tools, implementing new processes, strategising with sales leaders, and more. Perhaps you’re the first sales ops hire in your company, maybe you’re a seasoned pro starting out in a new industry, or this could be your first step on the... Continue Reading →

We’ve talked about sales operations’ role in building a successful smarketing engine before. But let’s get into the specific tools sales ops leaders have at their disposal to make this alignment a reality. Lead scoring is one such tool, and sales operations can play a huge role in implementing and maintaining an effective model. We... Continue Reading →