We’ve talked about sales operations’ role in building a successful smarketing engine before. But let’s get into the specific tools sales ops leaders have at their disposal to make this alignment a reality. Lead scoring is one such tool, and sales operations can play a huge role in implementing and maintaining an effective model. We... Continue Reading →

Every business on the planet is promising actionable insights. But how many are actually delivering? Here are some tips on turning insights into action. Read on to learn how to master the process of taking a data point, making a recommendation and turning it into an action. Includes real-life examples from our community of sales... Continue Reading →

Engineering a perfectly aligned sales and marketing function can seem like an elusive dream. But with the help of a sales and marketing service-level agreement (SLA), the dream is becoming a reality for many companies. Traditionally an agreement between a business and its customers, SLAs are becoming commonplace between sales and marketing departments. And more... Continue Reading →

Sales operations is so much more than just the team who provides reporting. It's a multi-faceted job that involves liaising with many people across the organisation, strategising, enabling salespeople and more. We spoke to our community of sales operations leaders to find out what the best practices are that make up this role. 1. Get... Continue Reading →

The marketing and sales divide is nothing new. But does the growth of sales operations signal a new opportunity to bridge the gap? Sales Operations is in a position to create smarter processes for passing leads from marketing to sales, for example. But with this potential comes further questions, a key one being how engrained... Continue Reading →

Sales operations is in a state of evolution. As it adapts and finds its feet, a key question is: how do we measure success in this role and how is the sales operations department held accountable? We asked sales operations leaders how they measure success in their roles. Brandon Bussey, Director of Revenue Operations, Lucid... Continue Reading →

Ask two people what the difference between sales operations and sales enablement is and you’ll get two different answers. But something we can all agree on is that the sales enablement vs sales operations debate is one of the most widely discussed topics in the sales ops community. We set out to ask sales ops... Continue Reading →

Joe Gates, Sales Operations Manager at Spendesk explains what sales operations is, the key responsibilities, daily challenges, and reasons to embark on a sales operations career. Taking the glory is one thing but creating an environment in which people can win is another. Sales operations is an increasingly important function that helps sales teams perform... Continue Reading →

Cornelia Klose, Global Sales Operations Manager at Mailjet shares her five key skills needed to succeed in Sales Operations and the two main purposes every Sales Ops Leader should fulfil. Sometimes I envy accountants. Don't get me wrong, I'm not about to change careers. But I'm envious of the ease with which they can tell... Continue Reading →