The marketing and sales divide is nothing new. But does the growth of sales operations signal a new opportunity to bridge the gap? Sales Operations is in a position to create smarter processes for passing leads from marketing to sales, for example. But with this potential comes further questions, a key one being how engrained... Continue Reading →

Sales operations is in a state of evolution. As it adapts and finds its feet, a key question is: how do we measure success in this role and how is the sales operations department held accountable? We asked sales operations leaders how they measure success in their roles. Brandon Bussey, Director of Revenue Operations, Lucid... Continue Reading →

Ask two people what the difference between sales operations and sales enablement is and you’ll get two different answers. But something we can all agree on is that the sales enablement vs sales operations debate is one of the most widely discussed topics in the sales ops community. We set out to ask sales ops... Continue Reading →

Joe Gates, Sales Operations Manager at Spendesk explains what sales operations is, the key responsibilities, daily challenges, and reasons to embark on a sales operations career. Taking the glory is one thing but creating an environment in which people can win is another. Sales operations is an increasingly important function that helps sales teams perform... Continue Reading →

Cornelia Klose, Global Sales Operations Manager at Mailjet shares her five key skills needed to succeed in Sales Operations and the two main purposes every Sales Ops Leader should fulfil. Sometimes I envy accountants. Don't get me wrong, I'm not about to change careers. But I'm envious of the ease with which they can tell... Continue Reading →

Anais Bernard, Commercial Operations Director at Vision Critical shares her 6 top tips for new Sales Operations Professionals. Wherever you come from, be it Finance, Sales, Consulting, or even fresh from university, if you’ve landed your first Sales Operations job – congratulations to you! The scope of Sales Operations can be broad. In short, I... Continue Reading →

Cornelia Klose, Global Sales Operations Manager at Mailjet shares her account of the growing importance of Sales Operations and how, in a world where data is becoming the most important commodity, Sales Operations Leaders are facing a fundamental digital transformation. Something inexorable is changing in the Sales Ops world. When I started my first Sales... Continue Reading →