The Sales Operations Guide to Lead Scoring

We’ve talked about sales operations’ role in building a successful smarketing engine before. But let’s get into the specific tools sales ops leaders have at their disposal to make this alignment a reality. Lead scoring is one such tool, and sales operations can play a huge role in implementing and maintaining an effective model. We... Continue Reading →

Sales Operations Best Practices

Sales operations is so much more than just the team who provides reporting. It's a multi-faceted job that involves liaising with many people across the organisation, strategising, enabling salespeople and more. We spoke to our community of sales operations leaders to find out what the best practices are that make up this role. 1. Get... Continue Reading →

How to Measure Success in Sales Operations

Sales operations is in a state of evolution. As it adapts and finds its feet, a key question is: how do we measure success in this role and how is the sales operations department held accountable? We asked sales operations leaders how they measure success in their roles. Brandon Bussey, Director of Revenue Operations, Lucid... Continue Reading →

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