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There’s a cruel lesson that the majority of salespeople experience early on in their careers. A prospect tells you that they’re interested but it will have to wait 3 months to progress. So, you set the reminder in your CRM, phone them once the timing is ‘more appropriate’, and with a fatal blow: ‘Hi Tom.... Continue Reading →
Speaking in his “Prospecting in Ludicrous Mode” webinar, Sam Nelson of Outreach mentioned that “first impressions are key”, and like anything worth turning up to, making a grand entrance is necessary. It’s a sentiment that I’ve utilised in the year I’ve been with Kluster, and now seems an apt time to share my take on... Continue Reading →
It only takes a brief early morning scroll through LinkedIn and you’ll see an “is cold calling dead?” post which, naturally, leads to further debate around the most effective prospecting methods. For now, I’ll steer well clear of this discourse as it’s entirely subjective. Rather, in this series, I’ll discuss my most effective tailored sales outreach methods and the opportunities that I subsequently create as a result. What works, what... Continue Reading →
Yeah, yeah. You're probably already thinking "Oh, wow. Another blog article about how cold calling may or may not be dead, how dull". Well, I'm afraid you're right. However, given we're still faced with either marketing to our prospects, or selling to them, I think we owe it to the latter 50% and the wonderful... Continue Reading →