The Art of the Grand Entrance

Speaking in his “Prospecting in Ludicrous Mode” webinar, Sam Nelson of Outreach mentioned that “first impressions are key”, and like anything worth turning up to, making a grand entrance is necessary. It’s a sentiment that I’ve utilised in the year I’ve been with Kluster, and now seems an apt time to share my take on... Continue Reading →

Tailored Outreach

It only takes a brief early morning scroll through LinkedIn and you’ll see an “is cold calling dead?” post which, naturally, leads to further debate around the most effective prospecting methods. For now, I’ll steer well clear of this discourse as it’s entirely subjective.    Rather, in this series, I’ll discuss my most effective methods for initial outreach & the opportunities that I subsequently create as a result. What works, what... Continue Reading →

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