Stage Tenancy

In my first post of the Metrics Series, we looked into Funnel Conversion Rate.  We looked at the importance of uncovering exactly where you lose opportunities throughout the sales funnel. Then, once we have understood where and why, deploying effective sales enablement to drive improvements which have a huge impact on monthly revenue. In the... Continue Reading →

Funnel Conversion Rate

I’ll begin by stating that the next three posts are simple posts. Posts that will detail only three key metrics and will explain exactly why these little beauties could keep you busy with revenue-defining initiatives to infinity and beyond (Buzz Lightyear, 1995). We Europeans are still fairly fresh on our journey into data-driven insights. Yet,... Continue Reading →

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