With sales ops experience that encompasses marketing analysis and process improvement, Melinda Forest is no stranger to wearing a lot of different hats. This week, we take a look at my chat with Melinda, Sales Operations Manager at Decibel. We discussed using SLAs to get sales and marketing on the same page, the three V's... Continue Reading →

With experience that straddles sales and marketing ops, Jonathan Bunford has honed his understanding of both sides of the coin. This week, we take a look at my chat with Jonathan, Director of Sales Ops at Ada. We explored the relationship between sales ops and marketing, along with using OKRs to measure success and how... Continue Reading →

Who's the most enthusiastic sales ops leader around? Quite possibly, Philip Minasian, Sales Ops at Gigster! From drawing out his perfect rep dashboard on his whiteboard table, to walking me through a top class on-boarding schedule, this was one of my favourite interviews to date! After talking through how the Sales Ops Community has gone... Continue Reading →

Would you like to know how a VP Marketing approaches rev ops and the perfect sales marketing alignment? This week, we take a look at my chat with Mark Feldman, Head of Revenue Ops at Localytics. Mark and I explored everything from reverse-engineering your reporting to prioritising work using data. After a run-through of Mark's... Continue Reading →

Have you ever heard of a stand up sales ops? Neither had I until I hooked up with Anthony Conrad, Director of Sales Operations at TapClicks. This was a fantastic interview, looking into how qualitative sales data can be used as fuel for all departments to become more effective. To do this, Anthony told me... Continue Reading →

For those of you focusing on sales and marketing alignment right now, this is a must read! I got together a couple of weeks ago with Cris Santos, Director Sales Strategy & Ops at Docusign to talk about sales ops as a priority, a strategy driver, and the all elusive whirring sales and marketing machine.... Continue Reading →

This week I was chatting brown bags and the importance of clean data with Sales Leader, Brent Peacher. For those of you looking to get tighter simpler processes and workflows in Salesforce and articulating that value to the team, this one's for you! Brent was setting up camp in Washington, and kindly took the time... Continue Reading →

For anyone working on sales and marketing alignment right now, this is a great read. Last week, I had the pleasure of interviewing Beamery's Director of Sales and Revenue Operations, Tyler Holmes. Given Tyler's extensive marketing career and his recent move into revenue operations, I couldn't wait to hear his perspective on how to make... Continue Reading →

A man of the people. This week I got chatting with Barrett Kelly, Global Sales Operations Manager at recently acquired Exari. Amongst the usual sales ops topics, I admired Barrett's consistent consideration for the people around him and how best sales ops could best serve, empower and challenge them. At a busy time for his... Continue Reading →