How Sales Operations Should Work with Sales Leaders

Sales is often described as being part art and part science. Successful sales organisations run on that finely tuned partnership between sales leaders and sales operations. It’s a delicate balance, however, and bad relationships, miscommunication and lack of alignment all threaten to rock the boat. We spoke to our community of top sales operations professionals... Continue Reading →

The Sales Operations Guide to Lead Scoring

We’ve talked about sales operations’ role in building a successful smarketing engine before. But let’s get into the specific tools sales ops leaders have at their disposal to make this alignment a reality. Lead scoring is one such tool, and sales operations can play a huge role in implementing and maintaining an effective model. We... Continue Reading →

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